Hi! I’m JiHye.

 

STRATEGIC IN MIND πŸ’­, CREATIVE AT HEART ❀️
PASSIONATE ABOUT PEOPLE, CULTURES AND SPACES

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my goal is to bridge the knowledge gap between people and the world, by discovering people’s true, ever-changing needs, and helping businesses keep up! 

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What I do: 

  • Brand and content strategy 
  • Experience Design
  • Gather cultural insights
  • Trend analyses
  • Analyze & synthesize desk research
  • Ideating for innovative, creative solutions
  • Customer journey mapping
  • Design Thinking
  • Copywriting, content writing & storytelling
  • Facilitate workshops
  • Create awesome presentations and present them
  • Embrace my third-culture upbringing; understand scenarios in various contexts

What I like:

  • Western and Eastern pop-culture 
  • Reading ethnographic studies
  • Keeping up with Generation Z 
  • Film & Media
  • Going to museums and galleries 
  • Exploring the role of East Asian females in western spaces
  • Asking "why?" (I annoy people with this)
  • Being really honest; embracing my vulnerabilities 
  • Staying knowledgeable and active with mental health awareness, gender equality, racial equality and LGBTQ+ rights 
  • Self-reflecting and writing about it