Caliber global

Events concepts brief


client:

Caliber Global, game changers in store development.

brief:

Come up with big crazy ideas for Caliber to inspire their clients with this summer

insights: 

1. Caliber is passionate about helping businesses expand to emerging/ unfamiliar markets.
2. Caliber is open to any possibilities (regardless of budget) 
3. Caliber works with big corporate clients (and are very corporate themselves)

Results: 

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Four different concepts for Caliber to mix-and-match ideas from: 

1. A Caliber Escape Room
2. A 'game changing' journey
3. Inside Out
4. A Caliber Fun Fair