Stayokay

Brand and interior strategy & trends analysis


*May 2017 note*: I am currently busy with this project. Stay tuned! 

Client:

Stayokay, 22 hostels in the Netherlands. 

Brief:

How can we inspire Stayokay and provide possible solutions to their current challenges?

Insights:

1. 30% of their hostels are in the cities, 70% in the countryside. 70% of their guests stay in the cities, 30% in the countryside.
2. There's an on-going issue with property vandalism

Results: 

Coming soon!